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In this week’s Investor Success Podcast with special guest, Zach Braunel, we talk about the secret sauce of successful direct mail marketing campaigns to find motivated sellers using postcards and yellow letters
“Dear Jim, I want to buy your house at 123 Main Street. Direct Mail done right is highly effective.” Zach Braunel
Discussion Points on Direct Mail Marketing
- Direct mail results with postcards vs. yellow letters
- The power of a personalized letter
- Why variable font printing is critical
- Marketing in disguise strategy:
- Small invitation size envelopes
- Address label on back
- Easy to open envelope (flap tucked in, not glued shut)
- Why multiple touch campaigns work:
- Mailing 1 – Ivory envelope/red ink
- Mailing 2 – Gray envelope/blue ink
- Mailing 3 – Blue envelope/Green ink
- How to create a power list for deals:
- Absentee owned
- Length of ownership
- Equity position
- Date of birth of owner
Resources:
About our guest:
Zach Braunel is an entrepreneur who has sent out millions of pieces of direct mail. His company, Yellow Letters Complete, is one of the largest hand-addressed direct mail marketing companies in the world that is committed helping other entrepreneurs achieve exponential growth in their businesses.
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