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In this week’s Real Estate Success podcast, your host, Jim Ingersoll talks with Zach Braunel about what is working right now with Direct Mail! Things working 1-3 years ago have stopped working but the good news is technology has allowed direct mail to change!
“Consistent and dialed in direct mail process is how to succeed” – Zach Braunel
Discussion points:
- Targeting absentee owner pain point
- Secret recipe for a successful 6 touch direct mail campaign
- For absentee owners – mail once per month in the middle of the month
- For Notice of defaults – mail once per week
- Mailing #1 – Letter Head Typed letter delivered in an invitation sized, hand addressed envelope
- Mailing #2 – Letter head typed letter delivered in an invitation sized, hand addressed envelope (Use a different color envelope)
- Mailing #3 – Letter with invitation styled envelope AND include an emotional tie such as a before and after photo of a house you worked on
- Mailing #4 – Post Card with bright color stock and a simple message to contact you (phone/website)
- Mailing #5 – Formal letter, but use an envelope that has some flowers or birds on the perimeter AND insert a magnet with your contact on it
- Mailing #6 – Post Card – Bright card stock and a message creating urgency and scarcity of offer
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